Impressum

Disclosures according to the duty to inform as per §5 E-Commerce Act, §14 Company Code, §63 Trade Regulation Act and duty to disclose as per §25 Media Act.

Bushwakka Adventure Gear (AUST) Pty Ltd
Waterway Drive 17, 75,
4209 Coomera QLD,
Australia

Company Purpose: Camping Equipment Producer and Retailer
. Company Registration Number: ABN: 23 564 189 910
Head Office: , Coomera QLD 4209

Tel: +617 5515 7912
Email: enquiries@bushwakka.com.au

Managing Director
Johnny Loots

Contact details of the data protection officer.
If you have any questions about data protection, please find below the contact details of the person or body responsible:
Johnny Loots
. Bushwakka Adventure Gear (AUST) Pty Ltd
. ABN: 23 564 189 910
Address: 17/75 Waterway Drive, Coomera QLD 4209
+617 5515 7912
Email address: enquiries@bushwakka.com.au
Phone: +617 5515 7912
Imprint: https://www.bushwakka.com.au/pages/returns-policy

Liability for content on this website

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We are constantly developing the content of this website and endeavour to provide accurate and up-to-date information. Unfortunately, we cannot accept liability for the accuracy of all content on this website, especially that provided by third parties. As a service provider, we are not obligated to monitor the information you transmit or store, or to investigate circumstances that may indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with general laws due to court or official orders remain unaffected by this, even in the case of our non-responsibility.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You will find the contact details in the imprint.

Liability for links on this website

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Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites, as we were and are not aware of any illegal activities, we have not noticed any such illegal activities and we would remove links immediately if we became aware of any illegal activities.

If you find any illegal activities on our website, please contact us.

If you notice illegal links on our website, please contact us. You will find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please consult us before you distribute, reproduce or exploit the content of this website, such as republishing it on other websites. If necessary, we will legally prosecute the unauthorised use of parts of the contents of our site.

If you find any content on this website that infringes copyright, please contact us.

All text is protected by copyright.

Source: Created with the Imprint Generator by AdSimple

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Privacy policy

Index

• introduction and overview.
• area-of-application.
• legalfoundations
• Contact data of the responsible person.
• storage duration
• Rights under the General Data Protection Regulation.
• Data transfer to third countries
• Security of data processing.
• communication
• contract-processing-agreement (AVV)
• Cookies
• Web Hosting Introduction
• Website Building Systems Introduction
• Web Analytics Introduction
• E-mail Marketing Introduction
• Social Media Introduction
• Cookie Consent Management Platform Introduction.
• Audio & Video Introduction
• Rating Platforms Introduction
• Online map services introduction
• Explanation of terms used.
• conclusion

Introduction and Overview

We have drafted this privacy policy (version 31.10.2023-112609853) to serve you in accordance with the requirements of the Primary Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain to you what personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data we process about you.

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Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information you did not know yet.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
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• Social media presences and email communications
• mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where appropriate.

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Legal-basis

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In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We will only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
2. contract (Article 6(1) lit. b DSGVO): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1) lit. c DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Regitimate interests (Article 6(1) lit. f DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Other conditions such as the exercise of recording in the public interest and exercise of official authority and the protection of vital interests do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.

In addition to the legal basis for the recording of data, we also have a legal basis for the recording of data.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
• In Germany, the Federal Data Protection Act, in shortBDSG, applies.

If further regional or national laws apply, we will inform you about them in the following sections.

Contact-data-responsible

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If you have any questions about data protection or the processing of personal data, please find below the contact details of the person or body responsible:
Johnny Loots
Bushwakka Adventure Gear (AUST) Pty Ltd
17/75 Waterway Drive, Coomera QLD 4209

Email: enquiries@bushwakka.com.au
Phone: +61 7 5515 7912
Imprint: https://www.bushwakka.com.au/pages/returns-policy

storage duration

It is our general policy to store personal data only for as long as is strictly necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to retain certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

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We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

Pursuant to Articles 13, 14 of the GDPR, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:

• According to Article 15 of the GDPR, you have a right of access to whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and the following information:
  • The purpose for which we are processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically analysed to arrive at a personal profile of you;
• You have a right to rectification of data under Article 16 of the GDPR, which means that we must put data right if you find errors.
• According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
• According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use them any further.
• According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 of the GDPR, you have the right to object, which entails a change in processing after enforcement.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
  • If data is used to carry out direct advertising, you can object to this type of data processing at any time. We may not use your data for direct marketing thereafter.
  • If data is used to carry out profiling, you may object to this type of data processing at any time. We may not use your data for profiling thereafter.
• Under Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example profiling).
• Under Article 77 of the GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short:You have rights – do not hesitate to contact the data controller listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Data transfer to third countries

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We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or another legal permission exists. This applies in particular if the processing is required by law or necessary for the fulfilment of a contractual relationship and in any case only insofar as this is generally permitted. Your consent is in most cases the most important reason for us to have data processed in third countries. Processing personal data in third countries such as the US, where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

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We explicitly point out that, according to the European Court of Justice, there is currently only an adequate level of protection for data transfers to the US if a US company processing personal data of EU citizens in the US is an active participant in the EU-US Data Privacy Framework. More information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in non-anonymised data being processed and stored where applicable. Furthermore, US government authorities may have access to individual data. In addition, it is possible that collected data may be linked to data from other services of the same provider, if you have a corresponding user account. Wherever possible, we try to use server locations within the EU, if this is offered.
We will provide you with more detailed information about data transfer to third countries, where applicable, at the appropriate points in this privacy policy.

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Security of data processing

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To protect personal data, we have implemented both technical and organisational measures. Where we can, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Art. 25 of the GDPR speaks here of “data protection through technological design and through data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and that appropriate measures should be taken. In the following, we will go into more detail on concrete measures, if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data in a tap-proof way on the internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

This means we have added an extra layer of security and comply with data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
. You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to more detailed information.

Communication

Communication summary 👥 Affected parties: Anyone who communicates with us by phone, email or online form . 📓 Data processed: e.g. telephone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used . 🤝 Purpose: Handling of communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

When you contact us and communicate by phone, email or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as the law requires.

The data is stored for as long as the law requires.

Particulars concerned

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Affected by the aforementioned processes are all those who seek contact with us via the communication channels provided by us

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Telefon

When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.

E-Mail

When you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been terminated and legal requirements permit.

Online forms

When you communicate with us using online forms, data is stored on our web server and may be forwarded to an email address of ours. The data will be deleted as soon as the business case has been closed and legal requirements permit.

Rechtsgrundlagen

The processing of data is based on the following legal bases:

• Art. 6 (1) lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes relating to the business case;
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• Art. 6 (1) lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of a quotation;
• Art. 6 (1) lit. f DSGVO (Legitimate Interests): We want to operate customer enquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programmes, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.

Contractual Processing Agreement (AVV)

In this section we would like to explain what a contract processing agreement is and why it is needed. Because the word “order processing contract” is quite a mouthful, we will also often just use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. Through the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be governed by the GCU.

Who are processors?

As a company and website owner, we are responsible for all the data we process from you. In addition to data controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

Affected party (you as a customer or interested party) → Responsible party (we as a company and client) → Processor (service provider such as web hoster or cloud provider)

Content of a contract processing agreement

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As mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, in this context, the electronic conclusion of the contract is also considered to be "in writing". Only on the basis of the contract will the processing of the personal data take place. The contract must contain the following:

• Binding us as the controller
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• Duties and rights of the controller
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• Categories of data subjects
• Type of personal data
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• Type and purpose of data processing
• Subject and duration of the data processing
• Place of performance of the data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

• to ensure data security measures
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• take possible technical and organisational measures to protect the rights of the data subject
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• keep a data processing register
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• cooperate with the data protection supervisory authority upon request
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• to carry out a risk analysis in relation to the personal data received
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• Sub-processors may only be engaged with the written authorisation of the controller
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For example, you can see what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html. A sample contract is presented here.

Cookies

Cookies summary 👥 Affected parties: website visitors . 🤝 Purpose: depending on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Data processed: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage period: Depending on the respective cookie, can vary from hours to years . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
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Whenever you browse the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

There is one thing that cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

This is what cookie data can look like, for example:

Name: _ga
Value: GA1.2.1326744211.152112609853-9
Purpose: Distinguishing website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
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• At least 50 cookies per domain
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• Minimum 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies

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There are 4 types of cookies:

Necessary cookies
. These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart even if the user closes his browser window.

Purpose cookies
. These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

The purpose of cookies is to collect information about user behaviour and whether the user receives any error messages.

Target-oriented cookies
. These cookies ensure a better user experience. For example, locations entered, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

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When you visit a website for the first time, you are usually asked which of these types of cookies you would like to allow. And, of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

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The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

The purpose ultimately depends on the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data that is processed or stored in the following privacy statement.

Cookie storage duration

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The storage period depends on the cookie in question and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years

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You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

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Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

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If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, Enable and Manage Cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: deleting and managing cookies

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "Delete Cookies Chrome" or “Disable Cookies Chrome” in the case of a Chrome browser.

Rechtsgrundlage

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires consent (Article 6 para. 1 lit. a DSGVO) from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, the transposition of this directive was largely done in § 15 para.3 of the Telemedia Act (TMG)

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For cookies that are absolutely necessary, even in the absence of consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

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Where cookies are used that are not strictly necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.

Webhosting Introduction

Web hosting summary 👥 Affected parties: website visitors . 🤝 Purpose: professional hosting of the website and securing its operation 📓 Data processed: IP address, time of website visit, browser used and other data. More details on this can be found below or with the respective web hosting provider used. 📅 Storage period: depends on the respective provider, but usually 2 weeks . ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests)

What is web hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the totality of all web pages on a domain, i.e. everything from the start page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.

When you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We say browser or web browser for short.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Running a web server is a complicated and costly task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of the data processing are:

1. Professional hosting of the website and securing its operation
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2. to maintain operational and IT security
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3. Anonymous evaluation of access behaviour to improve our offer and, if necessary, for law enforcement or prosecution of claims
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What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

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• the complete internet address (URL) of the accessed website
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• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the hostname and IP address of the device being accessed from (e.g. COMPUTERNAME and 194.23.43.121)
• date and time
• in files called web server log files
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How long is data stored?

As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!

Rechtsgrundlage

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract on commissioned processing between us and the hosting provider in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

Webhosting-Provider-Extern Privacy Policy

The following is the contact information for our external hosting provider where, in addition to the information above, you can find out more about data processing:

Company information
World4You Internet Services GmbH
Hafenstraße 35
4020 Linz
Austria

Contact details
T: +43 (0) 732 / 93035
E: office@world4you.com

You can find out more about data processing at this provider in the Privacy Policy.

World4You-privacy-policy

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It is quite possible that you have heard of the web hosting provider World4You. The web host is particularly popular in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

What is World4You?

The company from the Upper Austrian capital has been active in the field of web hosting since 1998. World4You operates several of its own data centres in Austria and relies on in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, data from you is also transferred to World4You's servers and processed there. First and foremost, this involves technical data such as browser version or operating system, but in addition, personal data is also processed with your IP address.

Why do we use World4You?

When it comes to a website, we, probably like you, value reliability, speed and security. Even if you visit our website in the middle of the night or if we already have a lot of visitors, it has to work flawlessly. When you click on sub-pages, it must not take half an eternity for the page to load completely. And if problems do occur, there should be a good backup system that backs up our content and protects all data. In order for all this to work to our satisfaction, we naturally need a reliable web hoster. With World4You, we believe we have found a partner that meets our requirements. World4You has its own data centres and thus a fixed bandwidth, which makes a website quickly accessible. We also value the company's personal support.

This support is something we can rely on.

Of course, you can also use this support if you have specific questions about data protection at World4You. Also recommended is the website's privacy policy, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html. The FAQs at https://www.world4you.com/faq/de/dsgvo.html still have their own GDPR section, where you can also find a lot more useful information.

order-processing-contract (AVV) World4You

We have concluded an order processing agreement (AVV) with World4You (World4You Internet Services GmbH, Hafenstraße 35 , 4020 Linz, Austria) within the meaning of Article 28 of the General Data Protection Regulation (GDPR). What exactly is a GCU and especially what must be included in a GCU, you can read in our general section "Order processing agreement (GCU)".

This contract is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

website-building-systems-introduction

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Website Building Block Systems Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Optimisation of our service . 📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers. . 📅 Storage period: depends on the provider . ⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent)

What are website building systems?

We use a website building block system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.

Why do we use website construction kit systems for our website?

The biggest advantage of a modular system is that it is easy to use. We want to offer you a clear, simple and well-arranged website that we ourselves – without external support - can easily operate and maintain. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.

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What data is stored by a modular system?

What data exactly is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from the website visitor. But as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as email address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website construction kit system used, provided we have further information on this. You will find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.

Widerspruchsrecht

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.

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Cookies that providers use for their functions can be deleted, deactivated or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.

Rechtsgrundlage

We have a legitimate interest in using a website construction kit system to optimise our online service and to present it to you in an efficient and user-friendly manner. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the construction kit if you have given your consent.

In so far as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information, you will find further information - if available - in the following section or in the provider's data protection declaration.

WordPress.com Privacy Policy.

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.

What is WordPress?

In 2003, the company saw the light of day and in a relatively short time it became one of the most popular content management systems (CMS) in the world. A CMS is software that helps us design our website and display content in a beautiful and orderly way. The content can be text, audio and video.
By using WordPress, personal data may also be collected from you, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact details may also be processed.

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Why do we use WordPress?

Programming is not one of our core competences. Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what is possible. With WordPress, we don't have to be programming aces to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without any previous technical knowledge. If technical problems arise or we have special requests for our website, there are always our experts who feel at home in HTML, PHP, CSS and Co.

How secure is the data transfer with WordPress?

WordPress processes data from you in the USA, among other places. WordPress is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can learn more about the data processed through the use of WordPress.com in the privacy policy at https://automattic.com/de/privacy/.

order-processing-contract (AVV) wordpress.com

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We have concluded a contract processing agreement (CPA) with WordPress.com within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can read more about what exactly a GCU is and, in particular, what must be included in a GCU in our general section "Order processing agreement (GCU)"

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This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://wordpress.com/support/data-processing-agreements/.

Web Analytics Introduction

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Web Analytics Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Analysis of visitor information to optimise the website. 📓 Data processed: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found in the respective web analytics tool used. 📅 Storage duration: depending on the web analytics tool used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behaviour of website visitors, called web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). With the help of the data, analyses of user behaviour on our website are created and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or contents are best received by our visitors. For this purpose, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

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Why do we run web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

What data exactly is stored depends, of course, on the analysis tools used. But as a rule, for example, what content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

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In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purpose of testing, web analysis and web optimisation, no direct data, such as your name, age, address or e-mail address, is stored as a matter of principle. All this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

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Rechtsgrundlage

The use of web analytics requires your consent, which we have obtained through our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data, as it may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part in analysing the behaviour of website visitors and thus improving our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools insofar as you have given your consent.

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Since cookies are used with web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy statements of the respective tools.

Information on specific web analytics tools is also available on our website.

Information on specific web analytics tools, you can get – if available – in the following sections.

Google Analytics Privacy Policy

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Google Analytics Privacy Policy Summary 👥 Data subjects: Visitors to the website . 🤝 Purpose: Analysis of visitor information to optimise the website. 📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behaviour and click behaviour. More details on this can be found further down in this privacy policy. 📅 Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, through a combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means that your actions can also be analysed across platforms.

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For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyse the traffic on our website. The basis of these measurements and analyses is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to an end device. GA4 uses an event-based model that captures detailed information on user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning features have also been built into GA4 to better understand user behaviour and certain trends. GA4 relies on modelling with the help of machine learning functions. This means that on the basis of the collected data, missing data can also be extrapolated in order to optimise the analysis and also to be able to give forecasts.

For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. GA4's event-based data model allows us, as website operators, to define and track specific events in order to obtain analyses of user interactions. Thus, in addition to general information such as clicks or page views, specific events that are important for our business can be tracked. Such special events can be, for example, the submission of a contact form or the purchase of a product.

As soon as you have received our information, you can track it.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These may include, but are not limited to, the following reports:

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• Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports allow us to analyse and improve our online advertising more easily.
• Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
• Behavioural reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
• Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

In addition to the above-mentioned analysis reports, Google Analytics 4 also offers the following functions, among others:

• Event-based data model: this model captures very specific events that may take place on our website. For example, playing a video, buying a product or subscribing to our newsletter.
• Advanced analytics: These features allow us to better understand your behaviour on our website or certain general trends. For example, we can segment user groups, make comparative analyses of target groups or trace your path or path on our website.
• Predictive modelling: Based on collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
• Cross-platform analytics: Data can be collected and analysed from both websites and apps. This gives us the opportunity to analyse user behaviour across platforms, provided of course you have consented to the data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognises you as a new user and assigns you a user ID. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Depending on the property used, data is stored for different lengths of time.

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Through identifiers such as cookies, app instance IDs, user IDs or custom event parameters, your interactions are measured across platforms if you have consented. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur when required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data centre or on a server.

The Google Analytics 4 system does not store any IP addresses.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). Nevertheless, there are some specific cookies that are used by GA4. These include, for example:

Name: _ga
Value:2.1326744211.152112609853-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years

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Name: _gid
Value:2.1687193234.152112609853-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

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Note: This list cannot claim to be exhaustive, as Google also changes their choice of cookies every now and then. GA4 also aims to improve data protection. Therefore, the tool offers some possibilities to control the data collection. For example, we can set the storage duration ourselves and also control the data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google refers to session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session will end automatically.

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Bounce rate (English: bounce rate): A bounce rate is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, just before the IP address is deleted, derivations are used for location data.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisements you came to our site from.

Other data includes contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or adding to your favourites. This list is not intended to be exhaustive and is provided only as a general guide to how Google Analytics stores data.

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How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where Google's data centres are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data will be distributed on different physical disks. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In each Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters cripple servers, the risk of a service interruption at Google still remains low.

The retention period of the data depends on the properties used. The storage period is always specified for each individual property. Google Analytics provides us with four options to control the retention period:

• 2 months: this is the shortest retention period.
• 14 months: by default, GA4 retains data for 14 months.
• 26 months: you can also save the data for 26 months.
• Data will not be deleted until we delete it manually
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In addition, there is also the option that data is only deleted when you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.

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Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is an amalgamation of individual data into a larger entity.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. By using the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js), you can prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates the collection of data by Google Analytics.

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If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers under the section "Cookies".

Rechtsgrundlage

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to learn more about data processing, use the Google Privacy Policy at https://policies.google.com/privacy?hl=de.

Google Analytics reports on demographic characteristics and interests

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We have turned on advertising reporting features in Google Analytics. The demographic and interest reports include age, gender and interest information. This allows us – to get a better picture of our users without being able to assign this data to individual persons –. You can find out more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using your Google Account activity and information under "Advertising Settings" on https://adssettings.google.com/authenticated by checking the box.

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Google Optimize Privacy Policy

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We use Google Optimize, a website optimisation tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google processes data on our website.

Google also processes data from you in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

To learn more about the data processed through the use of Google Optimize, please see the Privacy Policy at https://policies.google.com/privacy?hl=de.

Email-marketing introduction

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Email marketing summary 👥 Affected parties: newsletter subscribers 🤝 Purpose: Direct marketing by e-mail, notification of system-relevant events 📓 Data processed: Data entered during registration, but at least the e-mail address. More details on this can be found in the respective e-mail marketing tool used. 📅 Storage period: Duration of the existence of the subscription . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is email marketing?

To keep you up to date, we also use the option of email marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you are interested in receiving our e-mails or newsletters, we will process your data.

If you want to take part in our email marketing (usually via newsletter), you usually just have to register with your email address. To do this, you fill out an online form and send it off. However, we may also ask you for your name and title so that we can write to you personally.

Basically, this works only if you have a valid email address.

In principle, subscribing to newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail to confirm your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of the registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

Of course we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing – often just called “newsletters” – as an essential part of our online marketing. If you agree to it or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to annoy you in any way with our newsletters. That is why we really always try to offer only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, you will always find out through our newsletter when there is news or when we are offering special, lucrative promotions. If we use a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our entrepreneurial goals.

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What data is processed?

When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to your IP address and e-mail address, your salutation, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your consent form so that we can always prove that this complies with our laws.

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Duration of data processing

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If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Widerspruchsrecht

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link to cancel your newsletter subscription directly at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

Rechtsgrundlage

The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages, provided you have become our customer and have not objected to the use of your email address for direct advertising.

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For information about specific email marketing services and how they process personal data, please see – where available – the following sections.

Social Media Introduction

Social Media Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Presentation and optimisation of our service, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behaviour data, information about your device and your IP address . You can find more details on this with the respective social media tool used. 📅 Storage period: depending on the social media platforms used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. This may involve processing data from users so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.

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Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you to be able to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with customised advertisements. In most cases, cookies are set in your browser for this purpose, which store data on your usage behaviour.

We go into more detail in the following.

We usually assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below for the platform concerned.

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Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.

What data is processed?

What data exactly is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period can also be exceeded.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

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Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Rechtsgrundlage

If you have consented to your data being processed and stored by integrated social media elements, this consent is deemed to be the legal basis for the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent has been given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.

You can find out about specific social media platforms – where available – in the following sections.

Instagram privacy policy

Instagram privacy policy summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Optimisation of our service . 📓 Data processed: Data such as user behaviour data, information about your device and your IP address . More details on this can be found below in the privacy policy. 📅 Storage period: until Instagram no longer needs the data for their purposes . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Instagram?

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we draw our information on the one hand from the Instagram guidelines, but on the other hand also from the Meta Privacy Policy itself.

Instagram is a company that collects data on a daily basis.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services get our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your desires and interests. It's important to note that these reports do not identify you personally.

What data does Instagram store?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, telephone number and IP address. These customer data are only transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned "event data" is also transmitted. By "event data" Facebook - and consequently also Instagram - understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected will be matched with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you yourself have an Instagram account, a different amount of data is stored.

We assume that Instagram's data processing works the same as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we have not been able to find out more about this.
Expiration date: after one year

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Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after session ends

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Name: fbsr_112609853124024
Value:none specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after session ends

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Name: rur
Value:ATN
Purpose: This is an Instagram cookie that provides functionality on Instagram.
Expiration date:after the end of the session

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Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112609853”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiration date: after end of session

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Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

And this is how deleting your Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will be taken to the company's website. On the webpage, click on "Manage your account" and then click on "Delete your account".

When you delete your account altogether, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section, you will find the corresponding links to the respective instructions for the most popular browsers.

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether or not to allow the cookie.

Rechtsgrundlage

If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.

Instagram also processes data from you in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Instagram uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to bring you closer to the most important information about Instagram's data processing. At https://privacycenter.instagram.com/policy/ you can delve even deeper into Instagram's data policies.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary 👥 Affected parties: website visitors . 🤝 Purpose: To obtain and manage consent for certain cookies and thus the use of certain tools . 📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found with the respective tool used. 📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website to help us and you deal with scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides cookie consent for you as required by data protection law and helps us and you to keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorised. You as a website visitor then decide yourself whether and which scripts and cookies you allow or do not allow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obliged to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

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We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. The respective data protection declarations of the individual providers will usually provide you with precise information on the duration of data processing.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

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For information on specific cookie management tools, see – where available – the following sections.

Rechtsgrundlage

If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) lit. a DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6(1)(f) DSGVO).

Audio & Video Introduction

Audio & Video Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Optimisation of our service . 📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored . More details on this can be found below in the relevant data protection texts. 📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are audio and video elements?

We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly through our website, for example. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.

When you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to deliver the best experience on our website. And we are aware that content is no longer conveyed merely in text and static image. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This enhances our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. This also transfers data from you to the third-party provider and stores it there. Some data is collected and stored regardless of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system and other general information about your end device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or via which website you use the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymised data is usually stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

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You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, while others can be stored in your browser for several years.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing up to the revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the data protection statements of the respective third-party providers.

Rechtsgrundlage

If you have consented to your data being processed and stored by embedded audio and video elements, this consent is deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube privacy policy summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Optimisation of our service . 📓 Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored . More details can be found below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is YouTube?

We have included YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels worldwide. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google - thanks to the data it collects - can really only show those ads to people who are interested in what we have to offer.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.

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If you are not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y112609853-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

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Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

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Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

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Other cookies set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7112609853-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalised advertisements. Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use different services from Google. CONSENT is also used for security purposes, to verify users and protect user data from unauthorised attacks.
Expiration date: after 19 years

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Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalised advertising.
Expiration date: after 2 years

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Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

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Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

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Name: SID
Value: oQfNKjAsI112609853-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

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How long and where will the data be stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where Google's data centres are located. Your data is spread across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

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How can I delete my data or prevent data storage?

Basically, you can delete data from your Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored for either 3 or 18 months depending on your decision – and then deleted.

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Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

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If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Rechtsgrundlage

If you have consented to data about you being processed and stored by embedded YouTube elements, this consent is deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our data protection text on cookies carefully and look at the data protection declaration or cookie guidelines of the respective service provider.

Youtube also processes data from you in the USA, among other places. Youtube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Because YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend reading the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube subscribe button on our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play" symbol to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you.

When you see a built-in subscribe button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language this way. In our test, the following four cookies were set without being logged in to YouTube:

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Name: YSC
Value: b9-CV6ojI5112609853Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

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Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

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Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11260985395Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thus receives information, for example, about how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you perform.

YouTube uses these cookies to store information about your actions on our website.

YouTube uses this data on the one hand to improve its own services and offerings, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Rating-Platforms Introduction

Rating platforms summary 👥 Affected parties: visitors to the website or a rating platform 🤝 Purpose: Feedback on our products and/or services 📓 Data processed: IP address, email address, name, among others. More details can be found below or on the respective evaluation platforms used . Storage period: depending on the respective platform . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests),

What are rating platforms?

You can rate our products or services on various rating platforms. We are participants in some of these platforms so that we can get feedback from you and thus optimise our offer. If you rate us via a rating platform, the privacy policy and the general terms and conditions of the respective rating service apply. Very often you also have to register in order to submit a rating. Rating technologies (widgets) can also be integrated into our website. By using such an embedded tool, data is also transmitted to the corresponding provider, processed and stored.

Many of these embedded programmes work according to a similar principle. After you have ordered a product or used a service from us, you will be asked to give a rating by e-mail or on the website. You will usually be forwarded to a rating page via a link and can quickly and easily create a rating there. Some rating systems also offer an interface to various social media channels in order to make the feedback available to several people.

Why do we use rating platforms?

Rating platforms collect feedback and reviews about our offerings. Through your ratings, we quickly receive appropriate feedback and can improve our products and/or services much more efficiently. Consequently, the ratings serve us on the one hand to optimise our offers and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

What data is processed?

With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you provide real feedback. The transmitted data only serves to identify the user. Exactly what data is stored and processed depends, of course, on the providers used. In most cases, the rating platforms are also provided with personal data such as IP address, email address or your name. Order information such as the order number of a purchased item is also forwarded to the corresponding platform after you have submitted your rating. If your e-mail address is transmitted, this is done so that the rating platform can send you an e-mail after the purchase of a product. So that we can also include your rating on our website, we also give the providers the information that you have accessed our site. The rating platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant privacy policy of the provider, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Personal data mentioned in an evaluation is usually anonymised by employees of the platform used and is thus only visible to administrators of the company. The collected data is stored on the servers of the providers and, in the case of most providers, deleted after the end of the order.

Widerspruchsrecht

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

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Rechtsgrundlage

If you have consented to the use of a rating platform, the legal basis of the corresponding data processing is this consent. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a rating portal.

On our part, there is also a legitimate interest in using a rating platform to optimise our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use a rating platform insofar as you have given your consent.

We hope we have been able to provide you with the most important general information about the data processing of rating platforms. You will find more detailed information below in the data protection texts or in the linked data protection statements of the company.

Google Customer Reviews Privacy Statement

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We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services

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Google also processes data from you in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Controller Data Protection Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

You can learn more about the data processed by using Google in the privacy policy at https://policies.google.com/privacy?hl=de.

Online-map-services-introduction

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Online Map Services Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: To improve the user experience 📓 Data processed: What data is processed depends largely on the services used. In most cases, it is an IP address, location data, search items and/or technical data. You can find more details about this in the respective tools used. 📅 Storage duration: depends on the tools used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are online mapping services?

We also use online map services for our website as an enhanced service. Google Maps is probably the service you are most familiar with, but there are other providers who specialise in creating digital maps. Such services allow you to view locations, route maps or other geographical information directly from our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are integrated using HTML code. The services can then display street maps, the surface of the earth or aerial or satellite images. If you use the built-in map service, data is also transmitted to the tool used and stored there. Among this data may be personal data.

Why do we use online map services on our website?

In general terms, we want you to have a pleasant time on our website. And, of course, your time is only pleasant if you can easily find your way around our website and find all the information you need quickly and easily. That's why we thought an online map system could be another significant improvement to our website service. Without leaving our website, you can easily view route descriptions, locations or even points of interest with the help of the map system. Of course, it is also super practical that you can see at a glance where we are located, so that you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website to be part of our customer service.

What data is stored by online map services?

When you open a page on our website that has an online map function built in, personal data may be transmitted to and stored by the relevant service. In most cases, this is your IP address, which can also be used to determine your approximate position. In addition to the IP address, data such as search terms entered and latitude and longitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually also set in your browser. Google Maps, for example, also uses cookies to record user behaviour in order to optimise its own service and to be able to serve personalised advertising. You can learn more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections on the individual tools. In principle, personal data is only ever kept for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a fixed period of time, while you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for a different length of time. We therefore recommend that you take a close look at the data protection statements of the tools used.

Providers also use cookies to store data about your user behaviour with the map service. You can find more general information on cookies in our "Cookies" section, but you can also find out which cookies may be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Widerspruchsrecht

You always have the possibility and also the right to access your personal data and also to object to its use and processing. You can also withdraw the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate possible cookies set by the providers used yourself with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the section "Cookies" you will also find links to the instructions of the most important browsers.

Rechtsgrundlage

If you have consented to the use of an online map service, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimise our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). However, we only ever use an online map service if you have given your consent. We definitely want to have this stated again at this point.

For information on specific online map services, please see – where available – the following sections.

Google Maps Privacy Statement

Google Maps Privacy Policy Summary 👥 Data subjects: visitors to the website . 🤝 Purpose: Optimisation of our service . 📓 Data processed: Data such as search terms entered, your IP address and also latitude or longitude coordinates . More details can be found below in this privacy policy. 📅 Storage period: depending on the data stored . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service provided by Google. With Google Maps, you can search for exact locations of cities, sights, accommodation or businesses online via a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with key information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to get to us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide their service, the company needs to collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage takes place on the Google Maps website. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide you with individual, personalised advertising.

The following cookie is used by Google for this purpose.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112609853-5
Purpose: NID is used by Google to tailor ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
. Expiration date: after 6 months

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Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be excluded. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centres around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. You can read exactly where Google data centres are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data centre also has special emergency programmes. If, for example, there are problems with Google's hardware or a natural disaster paralyses the servers, the data will pretty much remain protected anyway.

For some data, Google stores it for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

The data is stored for a fixed period of time.

How can I delete my data or prevent data retention?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored – depending on your decision – for either 3 or 18 months and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in the Google Account. Click "Data and personalisation" and then on the "Activity setting" option. Here you can turn the activities on or off.

In your browser, you can also deactivate, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Rechtsgrundlage

If you have consented to Google Maps being used, the legal basis of the relevant data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by Google Maps.

On our part, there is also a legitimate interest in using Google Maps to optimise our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.

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Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google's data processing, we recommend reading the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.

explanation-of-used-terms

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We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will now find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy statement. If these terms have been taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations where necessary.

contract-processor

Definition of terms under Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"processor" a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all the data we process from you. In addition to data controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. Processors can therefore be, in addition to service providers such as tax advisors, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

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Consent

Determination of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"consent" of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to personal data relating to him or her being processed;

Explanation: In websites, such consent is usually given via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data of yours may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal data

Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"personal data" any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: So personal data is any data that can identify you as an individual. This is usually data such as:

• Name
• Adresse
• E-Mail-Adresse
• Mail address
• Phone number
• Date of birth
• Identification numbers such as national insurance number, tax identification number, identity card number or matriculation number
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• Bank data such as account number, credit information, account balances, etc.

According to the European Court of Justice (ECJ), your IP address is also personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data that also require special protection. These include:

• racial and ethnic origin
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• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data taken from blood or saliva samples
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• biometric data (which is information on mental, physical or behavioural characteristics that can identify a person)
  . Health data
• data on sexual orientation or sexual life
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Profiling

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Definition of terms under Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"profiling" means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location;

Explanation: Profiling involves gathering various pieces of information about an individual in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programmes, for example, collect data about your behaviour and interests on a website. This results in a specific user profile, which can be used to target advertising to a specific audience.

 

responsible

Definition of terms according to Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and consequently the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. For this, an “order processing agreement (AVV)” must be signed.

 

processing

Definition of terms under Article 4 of the GDPR.

For the purposes of this Regulation, the term means:

"processing" any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

"processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Note: When we say processing in our privacy policy, we mean any kind of data processing. This includes, as mentioned above in the original GDPR statement, not only the collection but also the storage and processing of data.

Schlusswort

Congratulations! If you are reading these lines, you have really "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly
. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we not only want to tell you what data is processed, but also explain the reasons for using various software programmes. As a rule, data protection statements sound very technical and legalistic. However, since most of you are not web developers or lawyers, we also wanted to take a different linguistic approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the data protection statement.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a good time and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Created with the Privacy Generator by AdSimple

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